CallScripter for Outbound Telemarketing
Telemarketing suffers a mixed reputation, but in the B2B world, outbound telemarketing services still make up the majority of organisations' sales efforts. CallScripter's dynamic Outbound Campaign Management system allows your organisation to maximise its return on your Outbound Calling Activity whilst, at the same time, provides your sales people with all the tools they require in one common interface.
With easy to use import wizards to enable the creation of your calling lists, to full MI and KPI reporting tools CallScripter offers readymade solutions to ALL types of telemarketing operations. Examples include:
Appointment Setting & Sales Lead Generation
Guided call flows allow your agents to work unscripted and to their own style to identify opportunities, qualify prospects and handle objections. CallScripter simply assists by supplying the necessary information, prompting for relevant data capture and providing Q&A's to handle the most common objections. This means that your sales team can concentrate on what you pay them for – generating business for your organisation. With built in calendar functionality or links to external applications, CallScripter will increase productivity and maximise results.
Database Cleansing & Validation
Everyone recognises that verified and cleansed databases are vital to the success of any Sales & Marketing operation. However it can be a laborious and time consuming job to pull together the various sources of data, clean them and compile a central source of prospects. CallScripter streamlines the entire process allowing multiple data sources to be imported into single campaigns. The data can then be cleaned, validated and automatically added to subsequent campaigns dependent on the lead status. For example, records matching qualification criteria can automatically be added to the Sales teams' prospecting database/campaign for follow up.
Market Research & Surveys
Market research and database profiling are essential to maintaining growth and understanding how your customers view your business. After all, without true understanding of the market you may be missing valuable opportunities. CallScripter provides a suite of tools that allow you to develop customised surveys with minimal set up time. All data is automatically collated into the CallScripter database ready for reporting and analysis, allowing you to understand exactly what your customers are saying.
Offering integration with your existing Telephony platform to provide Preview dial functionality, CallScripter also supports the use of Power & Predictive dialing to ensure that you're able to extract maximum efficiencies from your Telemarketers. CallScripter really is the ideal solution for all your outbound requirements.
In summary, CallScripter can assist you to:
- Increase sales, lead generation and appointment setting
- Improve performance of your existing sales force by co-ordinating and managing their campaigns more efficiently
- Influence strategy in marketing and promotion by providing valuable feedback on customer preferences
- Consolidate relationships with your most valuable asset - your customer - and give you their feedback on the issues they feel important.