Bespoke Software Case Study

Ticket sales for Merlin Entertainments are both wide-ranging and complex, with a huge variety of options available to the consumer. For example any given purchase includes the choice of attraction, date, time, and specific ride tickets.

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Bespoke Ticket Solution

  • CallScripter is highly configurable and customisable which therefore enables some clients to see it as a ‘total contact centre solution’, which was the case for this client in managing their complex international ticketing enquiries

As a result of the knowledge gained our bespoke development could provide the initial building blocks for other ticketing and event management solutions to companies representing various sectors including; music festivals, concert and theatre performances, leisure activities, theme parks, visitor attractions and customer service lines.

Because leisure industry clients often have an extensive product range, a simplified process and a central system is required that can effectively pull together all the options and present them to agents in a clear and concise manner.

CallScripter can provide the following benefits:

  • Maximised revenue from lucrative cross-sells and up-sells
  • Data that is consistently captured correctly and accurately
  • Full MI reports provided historically, and also in real-time
  • Increased customer service levels, therefore increasing customer loyalty

Allowing agents to handle each enquiry through a branded interface, CallScripter also offers real-time views of available capacity and any special offers, ensuring that the agent is completely confident that they will always provide accurate information and pricing to callers.

CallScripter can integrate with your existing payment gateway; ensuring real-time payments are collected whilst the caller remains on the line. Overheads are reduced greatly as CallScripter negates the need for traditional printed tickets: e-tickets are automatically generated and delivered direct from the agent’s screen. This reduced time spent per transaction significantly increases the quality of service offered to customers.

Offering outstanding reporting functionality, real-time reports from a central server allow both the contact centre and the individual attraction (or event) to have instant access to all the required MI, e.g. ticket sales, capacity, etc. Full media analysis can also be supplied, thus ensuring marketing spend can be tracked and amended as necessary.