Merlin Entertainments to Incrase Sales Via CallScripter

Merlin Entertainments, the largest European entertainments company and CallScripter, a market leader in agent guidance and call scripting technology are pleased to announce the roll out of the CallScripter application internationally.

Steve Messenbird, Global Contact Centre Director at Merlin, says,CallScripter has allowed Merlin Entertainments to grow its pre-booked sales globally within our contact centre environments, exceeding all expectations while meeting our customer needs. Merlin Entertainments currently has contact centres based in the UK, Germany, Australia and the USA. Installing CallScripter into these regions has been an incredibly simple process which ensures we are sharing best practice booking processes throughout all our call centres globally.”


The CallScripter agent scripting application helps to:

  • Enable multiple skill sets in real-time and provide a complete transparency in agent productivity and sales performance
  • Empower agents with knowledge and data to sell tickets efficiently and successfully

Additional resources

About Merlin
Merlin Entertainments is the largest European entertainments company operating in Europe. Merlin runs 99 attractions in 22 countries across four continents.

For more information visit

About CallScripter
CallScripter is the market leading contact centre scripting software solution internationally, designed to maximise contact centre productivity while improving agent and business efficiency. With over a decade of experience, CallScripter is dedicated to providing unrivalled best of breed solutions to modern contact centres around the globe.

CallScripter is a division of IPPlus plc, the AIM listed business services organisation, whose interests include software and outsourced contact centres. The CallScripter headquarters are based in Ipswich, the UK with regional partners worldwide.

For more information visit