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Managing customers across a range of channels in the motor industry

May 26th, 2017

The relationship between consumers and their cars is changing:  middle-aged buyers are increasingly concerned with environmental friendliness and younger generations see their car as something they use rather than own.

So, developing customer loyalty has never been more important. With 80% of consumers using multiple devices to research a vehicle purchase and 52% visiting the dealer’s website, it is vital that dealers provide a coherent, engaging and, above all, useful customer experience.

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